If you’re wondering what to consider in an interview for your next digital marketing career move, King Recruit explores some typical questions that may be covered!
Tell Me About Your Digital Marketing experience?
Make sure you don’t fall into the habit of simply repeating the contents of your CV! Talk about the different clients you have worked with and the sort of projects you have worked on. If you’re going for your first job in digital marketing, draw on your previous work experience or personal online projects to demonstrate your potential.
What Do You Know About the Different Types of Digital Marketing?
The hiring manager or recruiter will want to know that you understand the full range of digital marketing approaches that are going to be used. This includes everything from SEO and PPC to social media marketing. You can also touch upon marketing emails, podcasts, and video content. They will be testing whether you understand that digital marketing consists of many different elements that all need to work together in order to enhance your online presence and increase conversions.
What Strategies Will You Use to Increase Website Traffic?
There are multiple strategies that can be used to increase website traffic. You will be expected to demonstrate your knowledge and that you can think outside of the box and adapt based on the needs of the business or project. Some of the different strategies that you can touch upon include…
- Email marketing
- Social media marketing
- Link building
- Joining Quora
- Creating free giveaways
- Improve SEO
- Writing ultimate guides
- Video marketing
- Broadcasting live videos
- Using influencer marketing to establish credibility
- Creating infographics
- Commenting on forums and blogs
How Would You Define SEO?
It’s highly likely you’ll get an SEO question. It can be a difficult one to define. SEO is search engine optimisation, and it basically involves the content structure and composition of a website being enhanced. The purpose of this is to increase your website’s online visibility by means of correct indexing by search engines. SEO also includes any sort of promotional effort to enhance your rank among search engines. Link building is one of the most effective SEO techniques, where other sites link to your website.
5. Can You Explain Keywords and Their Importance?
Keywords are simply what people search for when they are using a search engine. They are vital because they are the linchpin between what your target consumer base is searching for online and the content that you are going to provide in order to fill that need. Keywords are as much about your audience as they are your content.
6. How do you normally approach an SEO campaign?
Consider how you’d manage an SEO Campaign from start to finish. When a new project starts, you can’t simply dive right into creating content. Great Digital Marketers will begin by analysing the current website set-up, understanding the business and their goals, analysing the important data, and researching the competition. After this, your process may involve performing keyword research and then you may establish a pillar content strategy, for example.
7. What Is Your Knowledge When It Comes To Google Adwords?
Google Ads, is Google’s advertising system. The platform enables advertisers to bid on specific keywords so that their clickable ads will appear in the search engine results on Google. This is how Google makes money from search, as advertisers will need to pay for these clicks. Google Ads does not work for all businesses. It depends on the relevancy of the keyword to real conversions, as well as the competitiveness of the keyword you are bidding for. While Google Ads can be effective in a lot of cases, it is important to make sure money is not wasted on the wrong keywords and that low CTR, weak ads are not written
8. Tell me about the PPC campaigns you’ve worked on?
They will want to know the results you were able to achieve, the hurdles you overcame along the way, and the decisions you made. This is also a good opportunity for you to show your experience regarding the quality score metric. You can talk about a campaign you worked on with a low-quality score, and how you were able to increase the score. Talk about the different decisions you made along the way and why you made from, for example, how many ads you selected for each group to optimise ROI and how you tested your PPC campaign was working.
9. How Do You Measure Social Media Marketing Success?
ROI aka Return on Investment i.e. measurability is critical to your success as a Digital Marketer. There are a lot of different metrics that can be used to measure social media success. This includes how much followers have increased by, click-through rate, referral traffic, reach, and reactions on posts. It is all about choosing metrics that are aligned with the client’s goals. For example, if the client’s goal is to drive traffic to their website, then conversions, clicks, and URL shares are going to be important metrics to track. If the client wants to find fans and advocates, then tracking influence and contributors is important. Who is participating and what sort of influence do they have?
10. Describe a digital marketing campaign you worked on from start to finish. What approaches did you take, what challenges did you face, and how were you successful?
This is your chance to shine. One mistake a lot of people make here is discussing information that doesn’t really matter. Yes, growing a company’s LinkedIn followers by 2000% is impressive. But did you make them any extra profit? At the end of the day, companies want more revenue. So, when you’re discussing how you made sure a project was a success, make sure you refer to this. You will also want to speak about hurdles that you faced along the way, and how you overcame them. This is all about showcasing your ability to adapt and think outside of the box.
11. What kind of team environment do you thrive in?
When you answer this question, you need to consider the team environment at the place you’re applying for. If you are unsure of what the work environment is going to be like, make sure you show that you are willing to experience new things and that you are flexible. The world of digital marketing is pretty fast-paced so you will want to include a nod to the fact that you enjoy this and you’re able to handle it.
12. What kind of management style do you enjoy the most?
Again, if you don’t know what sort of management style is in operation at the company you’re applying for, show that you have the ability to adapt to different styles of management and that you are happy to try new things. However, here, you will want to talk about what management style brings out the best in you. How do you prefer feedback to be delivered, for example? Are you someone who appreciates being pulled to the side for a private word rather than having feedback given in front of the group? This question is not just important in terms of determining whether you are the right person for the job but also in terms of getting to know you and what will bring the best results.
Of course, it is imperative to make sure that you answer the questions in a natural manner. The last thing you want to do is make it appear like you are reading from a script!
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