We recently published an article from Recruitment Grapevine who state that 1 in 4 Brits will focus on a new job in 2019, see the article here.


January is typically the time to make a resolution: Be happier, read more, lose weight… the list is endless… but how can you make these positive changes in your life if you are treading water 5 days a week in an unfulfilling job? It’s time to ramp up your career prospects.


With 25% of the population competing for the same opportunities it’s time to stop waiting for jobs to find you, don’t wait for a promotion, promote yourself.


At King Recruit we believe in being your own brand. This is all about marketing yourself to potential employers. This can be in the form of your resume, CV or portfolio and applied to your interview.


Think of some of your favourite brands: Apple, Virgin and John Lewis, they promote, they market, and ultimately provide a great product. You aren’t a new phone, a holiday or a jumper, but employers want your skillset and your attitude, they want what you have to offer.


Former Nike and Starbucks Exec Scott Bedbury once said: “A brand is a story always being told”. Not happy with your current brand, then change it up, develop and upskill yourself, make your work life healthy.


Here are King Recruit’s 5 pointers to build your own brand.

1. Determine your brand’s target audience.

Who are your audience? Is the position with a fun, relaxed company or very professional firm, tailor your application to fit. Research here is key, know the company’s culture or mission statement, how do you fit in?

2. Establish a brand mission statement and message

Put simply, if after an interview the interviewer takes away one thing about you what would it be? These could be goal aspirations “I want to progress and feel ready to manage a team” or they could be key selling points about yourself such as “I combine compliance experience with technical expertise”.

3. Outline the key qualities and benefits your brand offers.

Do you have a specific rare set of skills, such as a key qualification or experience of using a particular programme? Do you always keep your cool in stressful situations? Are you a whizz on PowerPoint?

4. Form your brand voice and personality.

We mean the tone of your communications and the style of your writing. The personality of your brand is determined, in large measure, by the words you use and the sentences you write.

5. Be your brand’s biggest advocate.

Believe in yourself, know that you will ace the interview, secure the role and then go on to succeed. Others can vouch for you, but only you know what you can achieve.


To start a confidential conversation please get in touch today by calling us (in confidence) on: 01392 790725 E: enquiries@kingrecruit.com or visit www.kingrecruit.com.