Kate King

Looking for your next senior sales role? The Do’s And Don’ts of Senior Sales Interviews.


This is Kate’s third blog in the series of four. Here Kate shares her do’s and don’ts of Senior Sales Interview.


Missed Kate’s other blogs? …. See them here and here.


 Once you’ve identified the role that you want, it’s vital that you perform at your very best in an interview to secure the job in question. Let’s take a look at some do’s and don’ts to ensure that your next senior sales interview is a big success.

Do: Plan, prepare and practice

This is essential for any interview but is especially important when interviewing for a senior level sales role. Whilst researching the company may be sufficient for junior roles, for senior sales roles you need to be doing a lot more. Carry out a SWOT analysis on the business and its competitors. Research is essential for success in sales, so it’s a great way to demonstrate your ability at it as well as showing your insights.

Be prepared to know your numbers. In any sales position, you will be expected to know your targets, league tables and your performance against them.


Do: Showcase the real you

To secure a senior level sales role, you have to ensure that your interviewers can see that you have the right personality for their business. It’s vital therefore that you showcase the real you during the interview. It may be one of the oldest phrases in sales, but ‘people buy from people’ is as true now as it ever was. Be prepared to talk openly and freely, show them what you are really like. Creating a good rapport with your interviewers early on can get your interview off to a flying start.

Do: Utilise storytelling and STAR methodology

More and more interviews now feature competency based interview questions. These questions, which ask you to report and reflect on a particular past experience or occurrence are designed to see how you react in certain situations and how you learnt from them. The best way to answer these is to use the STAR methodology and split your answer into four sections.

Situation: Describe the situation and the background to your answer. It is crucial that your interviewer understands the context of your story.

Task: What was required of you? Why did they ask you? Why was the task important? What was to be achieved?

Activity: What did you do? Why did you do it? Remember to highlight the skills and personal attributes you used.

Result: Explain how the whole situation turned out, and how your personal actions helped to achieve the result. Make the interviewer understand how you achieved the specific outcome by taking specific actions. Also, don’t be afraid to discuss what didn’t go as well as you expected, but always remember to showcase what you learned from the experience.


Do: Be credible

In a senior sales position, you are the face of the business, directly reflecting your companies brand and core values. Ask yourself the question “If this was my business who would I employ?

Don’t: Get Defensive

Senior-level interviews are designed to probe and test you. You’re interviewing for a senior sales role which is a crucial hire, so it’s right that they’re going to push hard to find your strengths and weaknesses. It’s essential that you don’t get defensive if their line of questioning gets quite demanding. Instead, stay positive and be honest. Would you get defensive when pitching to new clients or customers? No, so there’s no reason to do so now, you are selling yourself remember!

Don’t: Be Too Confident

Confidence is key to a successful career in sales, and to be interviewing for a senior sales role means that you bound to have a great deal of it. However, it’s essential that you handle this confidence in the right way because if you don’t it can come across as arrogance which generally isn’t going to go down to well with your potential employer. Be proud of your achievements, give examples and provide proof. But do so with a touch of humility and explain that you’re always learning and trying to get better.


Contact Us.

Looking for your next role in Sales or Business Development? Contact Kate King – Commercial Consultant  at King Recruit on 07554 403157 for a confidential discussion. kate@kingrecruit.com